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47% of mobile game IAP revenue comes from $10-$20 transactions

in app purchases and ecpms
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Hey big spender: “As has been previously suggested by individual developers at an anedoctal level, most revenues are being generated by transactions of $9.99 or more.” 47% of mobile game IAP revenue comes from $10-$20 transactions.

w3i-iap-survey-breakdown-12-2012

And interesting fact: Clash of Clans (#1 top grosssing app on the store) doesn’t have IAPs for less than $5.

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Elaine Heney is an online entrepreneur, triple #1 best selling author and international keynote speaker. Elaine is an Amazon FBA ecommerce advisor, investor, Hollywood movie producer, online business consultant and CEO of Chocolate Lab Cashflow. Elaine has also published over 300 mobile apps across Amazon, Apple & Google, and enjoyed over 20 million app downloads and over 50 #1 apps worldwide.

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