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Review of in app purchases in the 30 top grossing apps

in app purchases
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Here are a few results from yesterdays 30 top grossing iOS games in-app purchases research on iTunes:

93% of the top 30 grossing iOS games used in app purchases
-53% of the top 30 grossing games have 10 or more different in app purchases
-40% of top grossing games have between 4 and 7 used in app purchases.
-Nearly all app purchases end in “.99” for the top grossing games.
-40% of the 10 top grossing games yesterday had a in-app purchase of $99.99.
Most expensive in-app purchases in any game in the 30 top grossing games yesterday was $99.99

While doing some research on the top grossing games & in-apps at the minute so found this interesting piece: 5 Tips for Boosting Virtual Economies. Discusses how many items to display in store at a time, store navigation, location & UI. Definitely like Halfbricks ‘counterfeit machine.’ Clever stuff.

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And here’s a good reason why to use $9.99 and $19.99 price points for in-apps.

And here’s a great podcast by W3i. A few genius tips in here.

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Elaine Heney is an online entrepreneur, triple #1 best selling author and international keynote speaker. Elaine is an Amazon FBA ecommerce advisor, investor, Hollywood movie producer, online business consultant and CEO of Chocolate Lab Cashflow. Elaine has also published over 300 mobile apps across Amazon, Apple & Google, and enjoyed over 20 million app downloads and over 50 #1 apps worldwide.

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