Here are a few results from yesterdays 30 top grossing iOS games in-app purchases research on iTunes:
–93% of the top 30 grossing iOS games used in app purchases
-53% of the top 30 grossing games have 10 or more different in app purchases
-40% of top grossing games have between 4 and 7 used in app purchases.
-Nearly all app purchases end in “.99” for the top grossing games.
-40% of the 10 top grossing games yesterday had a in-app purchase of $99.99.
–Most expensive in-app purchases in any game in the 30 top grossing games yesterday was $99.99
While doing some research on the top grossing games & in-apps at the minute so found this interesting piece: 5 Tips for Boosting Virtual Economies. Discusses how many items to display in store at a time, store navigation, location & UI. Definitely like Halfbricks ‘counterfeit machine.’ Clever stuff.
And here’s a good reason why to use $9.99 and $19.99 price points for in-apps.
And here’s a great podcast by W3i. A few genius tips in here.