After many late nights of hard work & QA, you finally get your app uploaded to the store & the waiting begins.
Getting one of these emails still feels like Christmas
Your app is going to be seen & downloaded by millions, and it’s time to buy the yacht now right?
Depending on what category you choose, your app will appear in the paid/free section of that category on the day it’s released. This category is shown on iTunes on your laptop & also on iPhones and iPads. So every app gets a nice ‘lift’ at launch as your app icon is visible to users who are searching that category.
This category updates daily and is really important for indie developers to get exposure for their new apps. We don’t have the big games budgets of the large studios and can’t buy our way to visibility by using paid traffic.
During March – April 2014, and also late in 2013, the app store was broken and this area was not updating daily any more. This had a huge impact on download numbers for new apps with some indie developers reporting getting only 1/10th or less of their expected organic downloads.
7 days after your launch, you can expect the downloads for most apps that do not use paid traffic to drop off dramatically. Welcome to the Apple 7 day cliff.
You may be lucky enough to be hand picked by Apple to be featured in your categories ‘NEW’ section, will will add some downloads but again this is again temporary.
The 7 day cliff is very real.
I’ve experienced this with all my apps. It makes sense too. Once your app is not listed in any new / free charts anymore, it’s much harder to find in the store which results in much fewer downloads.
The aim of the app development business is to publish apps that will bring you reoccurring passive revenue for months and years after publishing.
You want your apps to continue to earn money, long after their initial 7 day launch period.
The alternative is you need to keep publishing apps regularly, which defeats the purpose of a passive income stream if you’re still working all the time!
So my task over the last few months was to focus on battling the cliff. I tested many strategies to increase both my downloads and revenue for my existing apps.
From my testing, I have found 6 solid ways that have had a highly positive impact on my apps performance.
You can find out what I did & use these strategies in your app business today.
Download the PDF here & let me know how you get on in the comments below.