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How to Blog: The Ultimate Guide to Setting up a Website

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There are TONS of reasons you might want to set up a blog or website. You might want an online presence to grow your business. You might want to create an online community of like-minded people. And if you are an app developer like me, you will need a website that you can link to when you upload your apps to Apple and Google.

Old encyclopedia

The world has changed massively in 10 years. Remember when trying to find out something meant either pulling out your heavy phone book, or dusting off those old encyclopedias you had at home? Right now, you don’t get judged on how great your work is, how many clients you have, or even how great your customer service. Today, people judge you using one method – GOOGLE.

Imagine there are three computer shops in your city. You need a new laptop but you have no idea which shop is the best. What do you do? You google the three shops of course.

  • O’Carrolls Technology only has a few listings in online shop guides and no website.
  • SuperTech has a website but it looks pretty bad and hasn’t been updated in years.
  • CleanTech has a great website, they write regularly about PC, Mac and mobile tips and they display a lot of their products (which look great!) on their site.

  • Which business will you visit when you drive into town?! (Hint: Probably the one with the best website.)

    If you haven’t built a website before it can all seem a bit daunting… so here is my handy guide to build a website – to showcase your apps, to advertise your business, to start a blog – EXACTLY like how I built this website.

    The good news is:

    1. Setting up a new website is EASY.
    2. You do not need to be a programmer.
    3. Once you’re website is up and running, I have a great resource to help you keep up to speed with any small changes and updates you will need to do.

    Please note that some links on this page are affiliate links, meaning that if you decide to purchase using one of these links we may receive a referral fee. Be assured that this referral fee is never added on top of the price. Also, we’d never recommend something just for the potential revenue of an affiliate program. If we can’t speak to its awesome-ness, it’s not on this list.

    Domain name and hosting


    So first up, you need to buy a name. I usually buy a .com name as it’s what most people are used to. If you want your website focused on one country then it can make sense to buy a domain for that specific country. You can buy a domain usually for one year or more and they are pretty cheap. The fun part is thinking about what name you want! You can check out what domain names are available here.

    WordPress is one of the most popular (and best!) software programs you can use to make your website. It’s really easy to use, and its free. All the websites I’ve made have used wordpress, including this one.


    Next, once you have decided on your website name, you are going to need some space on a server where you can put all the files, pictures, blog, videos, etc that will be on your website. This is called ‘hosting’. I use doteasy for all of my website hosting and I can say they are really good, my sites rarely go down and in 10 years I have never had a problem with them.

    I always get ‘unlimited hosting’ with doteasy, as this supports everything that wordpress needs to work correctly. Right now, for $48 you can get unlimited hosting for one year and a free domain name. That’s pretty good value.


    Once you buy your name & hosting, it can take up to 24 hours to get access to your site. They will send you an email with all your login info. The next step is to set up wordpress. Login to the Doteasy site. Click on ‘Site Admin Panel’.


    On the next page, scroll right down to the bottom and click on the ‘WordPress’ button. Then click on the blue INSTALL button.


    Do the following:

    “In Directory” – Delete the ‘wp’ text
    “Site Name” – Enter your site name
    “Site Description” – Enter your site description
    “Admin Username” – Make up one and do not forget it
    “Admin Password” – Write this down and remember it
    “Admin Email” – Put in your email address

    And that’s it! Just hit the install button and your site will be live in minutes.


    Once you have wordpress installed, the next step is to choose a theme that you like. A theme includes what colours your website will use and how it will be laid out. There are lots of free themes you can find in wordpress. If you are an app developer and looking for something to showcase your apps, here are some really nice wordpress themes.






    No worries, you should check out WPCurve WIP. I have heard nothing but great things about this company. What they do is genius – perfect for both those who need some help with wordpress basics, and also perfect for those who have a list of small updates and changes they want to do in their blog, but not enough time to do them.

    WPCurve gives you unlimited access to an expert WordPress developer 24/7 for support, maintenance & small jobs from $69 a month. That’s a pretty good deal.

    Need some amazing art or a great logo for your website?


    Then go no further than 99Designs. You provide details of what you are looking for, and your price range, and then graphic artists from all around the world enter into your competition, and you choose the design you like best.


    I used to visit other websites and wonder how on earth they made such great landing pages. I couldn’t figure out how to do this in wordpress!! Then I discovered the secret that everyone was hiding – they were using Leadpages.

    I’ve been using Leadpages for about two months now and it’s been amazing. If you want the best and most beautiful landing pages in the business, on your website – then you need to check out leadpages.



    MailChimp is a really easy to use solution to keeping track of your customers emails. I use it and have found it brilliant. Start off with a free plan and you will get a ton of value from it.

    Do you have a friend who would wants to make their own website or blog and would find this list useful? Send them a link to this page.

    Have you any favourite ways to build and grow your website? Do you know any more great wordpress themes for app developers? Have I missed out on anything? Let me know in the comments.

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    Elaine Heney is an online entrepreneur, triple #1 best selling author and international keynote speaker. Elaine is an Amazon FBA ecommerce advisor, investor, Hollywood movie producer, online business consultant and CEO of Chocolate Lab Cashflow. Elaine has also published over 300 mobile apps across Amazon, Apple & Google, and enjoyed over 20 million app downloads and over 50 #1 apps worldwide.

    { 4 comments… add one }

    • Jervis Whitley September 26, 2013, 1:31 pm

      Hi Elaine,

      Nice collection of resources. I get stuck on picking a good domain name that isn’t already taken, I use Lean Domain Search, it’s good for coming up with ideas.

      Also I love the guys at WP Curve, they were the glue behind my co-founder and I meeting each other. Which brings me to ask you, would you mind being interviewed for our podcast? I read your guest post article on sensortower, where you spoke about how you’d outsourced dev and assistants. I’d love to focus further into how you did that. I realise you’ve got a bunch on your plate right now, so no worries if you can’t.


      Jervis Whitley

    • Andy September 28, 2013, 10:28 am

      Great tips, all along I thought domain name plays the most important in term of ranking and didn’t know that .com will be the one instead.

    • Matt Courchesne October 17, 2013, 8:34 pm

      Excellent content as usual Elaine!! I have a basic WP site to showcase my games, but I’m def utilizing some of these!


    • Parveen Joshi October 25, 2013, 12:27 pm

      This video is very good for android developer.

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