Yo. Yo? Yo! A likely conversation on the new Yo app. What started as a simple & fast way for Moshe Hogeg to get in touch with this wife and assistant via smartphone, has turned into a viral app. It’s already got hacked and has been pledged $1.2 million in Silicon Valley funding. So what happened & what does it mean for app developers?

1. Simple is best.

Anything that solves a perceived problem, saves time, and does it very simply, has a crack at success on the app store. You don’t need team of developers and $1m in venture funding to get started. Social networking apps are hot right now. Simple ones even more so.

2. Create a buzz via online tech press

One or two strategic posts on popular sites like Business Insider, Time & the Wall Street Journal, can blow up to serious download numbers. On Jun 19, in an interview with the Yo team they said they had 60,000 users. The next day after the article was published, Yo had updated their user base to 200000 users.

3. Never underestimate the power of the app store.

The app store distribution reach is phenomenal. It’s had over 75,000,000,000 downloads

4. Have Silicon Valley investors lined up to give you money.

You may not have heard of Product Hunt before. It’s the website every Silicon Valley investor is using to find out the ‘next big thing’. Looks like it worked so far for Yo, with $1.2 million pledged in funding already, and offers for more.

5. What this means for you.

So here is the really interesting part of the story. Moshe Hogeg is the CEO of a company. His background is interesting – from a commander in the Israel Defences Forces, to working in a sports company and as a social media manager at Nike. He’s not a programmer. But like thousands of people before him, he had an app idea, found someone with the technical skills needed, and made it happen.

This is a story that’s been repeating all over the app store right now. No longer is it the battlefield for developers to share their software. Over the last few years, we’ve seen a influx of people who had great app ideas, hired outsourced teams to develop them, & were very successful.

The bottom line is you don’t need to be a developer to publish a hit app to the store.

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