Chocolate Lab Apps

How 26 Top Entrepreneurs Can Help your App Business

Elaine
posted on July 28, 2021August 23, 2021
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Recently, I got some feedback about one of my weekly ‘Express’ newsletters: “Hi Elaine, I’m feeling so inspired by your post (thank you!) that I feel I NEED to take action…..now. I’ve

Posted in app consultant, App development, app marketing

47% of mobile game IAP revenue comes from $10-$20 transactions

Elaine
posted on July 28, 2021August 23, 2021
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“As has been previously suggested by individual developers at an anecdotal level, most revenues are being generated by transactions of $9.99 or more.” 47% of mobile game IAP revenue comes from

Posted in App development

How Applovin is making me money with mobile ads

Elaine
posted on July 25, 2021August 23, 2021
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Unless you’re making larger games, chances are you are monitising your apps with some sort of mobile ad network. I’ve used a lot of these over the past year, and its always worthwhile

Posted in App development

Getting other people’s hands dirty.

Elaine
posted on July 24, 2021August 23, 2021
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A few months ago I realised that to really be in control of my business, I really needed to learn how to program the basics in xCode. Not even program though, as I’m not a programmer. Just to know

Proof that I can code faster than the best iOS developer on oDesk

Elaine
posted on July 23, 2021August 23, 2021
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A few months ago I taught myself to integrate revmob and chartboost into iPhone apps. Its pretty easy once you’ve done it once or twice. At the minute I’m looking to hire another developer or

Posted in App development, app marketing

How Entrepreneur and Kissmetrics Got It Wrong About How To Get More App Downloads

Elaine
posted on July 22, 2021August 23, 2021
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I really enjoy Entrepreneur. And I’m a HUGE fan of Neil Patel & Kissmetrics. I’ve got a ton of value from his blog & love what he does. Recently he posted an article by Brian Honigman,

Posted in App development

How to Make an App – But don’t make Instagram!

Elaine
posted on July 20, 2021August 23, 2021
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Back in 2012, my friend Lee texted me out of the blue and asked what I was up to. I was in my cubicle and immediately began reminiscing about our days in business school. I used to dream big back

Posted in app consultant, app design, App development, app marketing

CPI installs V. paid apps and price drops…. which makes more money in the app store?

Elaine
posted on July 18, 2021August 23, 2021
Comments Off on CPI installs V. paid apps and price drops…. which makes more money in the app store?

A quick look at the top grossing games charts in iTunes will tell you that free games are making the most money right now in the app store. I wanted to test this myself using CPI advertisements V.

An analysis of the 30 App Store top grossing games and IAPs in iTunes

Elaine
posted on July 17, 2021August 28, 2021
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Keeping in touch with market trends and seeing what your future customers like, what they are buying right now, and what they want is really important for anyone who wants to publish apps

10 Fun things you MUST DO to become a successful app developer

Elaine
posted on July 17, 2021August 23, 2021
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1. Everyone needs battles stories, so the worse yours are – the better. Make sure you’ve done it all. Burnt by rogue developers, stranded in foreign countries during a military coup, derailed by

How to travel, co-work and grow your location independent business

Elaine
posted on July 17, 2021August 23, 2021
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This afternoon, I received an urgent message from a friend of mine in Brazil. “Elaine, I NEED project getaway RIGHT NOW!!!!! I think they’re closed… Do you know any other places like that???

Posted in App development, app marketing

How do I choose great app themes?

Elaine
posted on July 17, 2021August 23, 2021
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Choosing a great theme for your app if the first step, and in my belief, one of the most important criteria for success when publishing a mobile. Figuring out if there is a market for your app,

Posted in App development

How to Escape the Rat Race and Unpredict the Future

Elaine
posted on July 17, 2021July 17, 2021
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few months ago business was great. But life was very busy. And it was definitely more work than play. And I realised that I wanted more. I craved an adventure. As an entrepreneur, I knew it was