Earlier I posted an interview with Dong Nguyen, the developer behind the #1 app in the store, Flappy bird.

In the interview, Dong said he didn’t use any other methods to get downloads besides organic traffic. He wasn’t exactly sure how his app ended up at #1.

If you look on twitter right now, you might be able to see at least one reason for this. Check out this picture of what’s going on in realtime:

There seems to be a viral competition on twitter to see who can write the “best” app review on Flappy Bird.

This is the realtime feed… literally it’s updating every few seconds on twitter.

And here are some of the weird and wonderful reviews, as photographed and shared on twitter. A warning, the language isn’t quite suited for kids.

And it’s got bigger than just twitter. In fact it seems to have engaged the whole world at this stage.

So have we entered a new era in the app store?

Can viral social media campaigns can sky rocket humble games to the top of the charts?

Once a game makes it to the top charts, there is very little that can keep it at #1, aside from paying $$$$$ for advertising installs daily, or having a hugely engaged player community.

And Flappy Bird is still right up at the top of the charts for 14 days now.

What do you think?Does twitter rule the app store rankings now?Will social media become the new ASO / app marketing?Is Flappy Bird the new Gangnam Style craze?Has Dong caught lightning in a bottle?Will I ever get past level 5? (seriously)Or is it something else entirely?

Let me know your thoughts in the comments below.

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