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Flappy Bird App - Uncovering the Story Behind This Game's Success

Flappy Bird Saga - The Secret to Its Success

Mobile games come and go. But few elicit the kinds of reactions that flooded social media when Flappy Bird suddenly disappeared. After all, they were just getting into it and wanted more. We look at what made this game so exciting, the reasons for its disappearance, and whether you could be playing this game again soon.

What Is Flappy Bird

This Flappy Bird game, which was first available on the Apple Store in 2013, featured a bird called Faby that was trying to fly between pipes without hitting them. The bird continuously flew in a downward direction. As such, the player's role was to tap on the screen to help the bird ascend if this meant that Faby would not hit a pipe. Every time the bird made it through a set of pipes, the player would get a point. But if the bird hit the ground or a pipe, the game would end.

That was it - just gauge the distance between the pipes, watch out for the ground, and keep tapping to avoid these obstacles. It was a dream come true for many players. As such, it became quite popular, prompting the developer, Dong Nguyen, to release it in the Google Play store at the start of 2014.

The Critical Success Factors

Every game can be a hit or a miss or can fall somewhere between the two. Many games actually fall between these extremes, somehow sailing by and making do with the market share that they get. But Flappy Bird was an obvious hit, so much so that it became the most downloaded game in the app store by early 2014. What was pushing this interest?

  • Simplicity. All that players had to do was tap on the screen. As such, there was no need for lengthy strategies or in-depth tutorials. As long as a player could focus on where the bird was in regard to the obstacles and tap the screen just in time to prevent a collision, they could keep playing.
  • Social sharing. People loved showing off how much they had scored in the game, as many people would show off their accomplishments. The more people saw what their friends had achieved, the more interest they showed in the game, resulting in even more popularity. After all, in this digital age, user-generated content sells a lot.
  • Marketing. Besides people sharing their scores online, the media also stepped in, revealing just how many people were playing the game and what they liked about it. Other people, not wanting to be left out, sought to try the game just to get a feel of why it was getting so much interest.
  • The advent of mobile gaming. While there were many mobile games by 2014, this industry was still growing. As such, it was easy for a game to find its spot in any niche and attract many players. Such was the case with this game, which benefitted from this newfound interest in mobile games.
  • The cost factor. Many mobile games make money by charging a subscription fee or offering in-app purchases. But that was not the case. Players did not have to part with any money to start playing. However, they did need to watch some ads - after all, the developer needed to make money out of their invention. But without these cost barriers, the game became a quick hit.

The Fall of Faby

While Flappy Bird had a lot to offer the market and was quickly growing people, it faced several setbacks that resulted in its fall, as follows:

  • High difficulty. While the gameplay was straightforward, it was quite hard for players to actually win the game. Soon after they had made it past several obstacles, they would come across a set of pipes that was hard to maneuver, which would ultimately lead to losing the game. And then, they had to start all over again, aiming to beat their previous score.
  • Addictiveness. Some people loved the game so much that they just could not stop playing. They would go as far as neglecting their other responsibilities. As a result, many people reached out to the developer, urging him to remove the game - some even threatened him with physical harm.

What's more, the developer had not anticipated the kind of attention that came with being an overnight success. This fame, combined with the concerns over the addictive nature of his game, brought on a lot of stress, pushing him to make a decision that did not bode well with many players - in February 2014, he removed the game from app stores.

Might it Be Coming Back

There have been several indications that the game will soon be back in 2025, not just in app stores but also on platforms such as Telegram. Players are eager to see whether this new release will be just as exciting as the 2014 version.

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