During the app launch, most developers work hard to rank at the top of the App Store. Sometimes, you may want to get your app discovered by a larger audience, increase your brand's visibility, or simply ride the wave of success that comes with achieving the coveted #1 ranking. Regardless of the reason, the major question is: how many downloads do you need to make it to the top?
Here's the thing: there's no definitive answer to this question. The number of downloads required to reach the top position depends on the category of your app, the country or region you target, and, of course, the competition you will face. But don't worry, we'll explain what's required to obtain those positions and how you can get there.
One thing you should know about the App Store is how the ranking system works. Apple does not list apps based purely on the number of users who download them. However, the App Store uses various factors to rank its apps and related content. Some of these include:
With that in mind, let's discuss the download numbers.
Now that we've reviewed all of the factors that influence app rankings let's return to the original question: how many downloads does it take to reach the number one position? At current popularity in the U.S. App Store, you may become #1 or at least make the top ten with numbers ranging from 50 to 150 thousand downloads per day. However, this is just an estimate; the actual figure could be entirely different based on the criteria mentioned above.
In less active markets, particularly in less saturated markets, the #1 app may easily receive 10-20 thousand installations per day. While there may be fewer APPs in such markets, achieving the top spot could require tens or hundreds of thousands of downloads each day.
To get the number of downloads you need, you have to put in place certain measures. Here are a few things you can do:
However, looking at downloads and engagement levels, one must also consider the time of the launch. It means that if you choose the wrong time, such as when several other competitors launch their apps, you will need to download even more. Similarly, if you have decided to target a specific region or geographical place, you may not need as many downloads to attain the top rating there.
Also, consider using SEO strategies for slow but steady growth and customer loyalty to help retain the #1 spot.
If you're ready to start developing or optimizing your app for the App Store, keep these suggestions in mind. The process of becoming #1 is not always simple but with the help of the right approach, you'll be making your way up the charts and watch your app stand out!
