Keywords serve two important roles. First, they tell people what to expect from your app even before they have read your overview. Secondly, they help rank your app since the app store will suggest it to anyone who types in exact or related keywords. Even so, each app store has a different way of handling these terms, which makes it important for you to figure out how to navigate these entries in each store. Let's consider the best strategies.
This store continues to gain popularity as more people gain access to iOS devices. If you're targeting this market, the following aspects will be crucial to your app overview:
Before we can get into what will help you get the most visibility, we must look at the parameters that exist in both stores, as follows:
Many people choose this app store as their main platform as it caters to a very wide audience. But even with these many people, it can still be hard for your target audience to find you, which is why using the right keywords is important. So, what aspects matter?
No dedicated keyword field is available. As such, if you want to rank higher than your competitors, it's up to you to place the keywords in all the locations above, as we will later explore.
Additionally, you get a 100-character field to note down your keywords.
While the app stores may be similar in their title and description limits, they differ in the following ways:
These small variations make all the difference regarding how to stand out from the fray, as we will see in the next section.
Regardless of whether you are publishing an app on the Google Play store or App Store, it's clear that you do not have much space to showcase what makes your app unique. So, how can you stick to the limits while positioning yourself as a great choice for your market?
You want to grab people's attention from the minute they set their eyes on your app. In both stores, you also want to include the keywords while ensuring the entire title feels natural. For example, you can have a title such as "Event Scheduler - Productivity App."
People will not always have the time to read the reviews, look at your images, or do further research on what you offer. As such, your description is the best place to convert them, as follows:
Keep your statements brief, objective, and relevant. For example, a calorie-tracking app can read as 'monitor calories, track macros, and reach a weight goal.'
Even if you get more space in this section, it's important to avoid wordiness by focusing on the aspects that offer value to your audience.
For Google Play, you will want to insert your choice of keywords in both of these sections while ensuring the word flow feels natural.
Many people decide whether they will use an app based on what other people have said about it. Encourage your current audience to leave feedback while integrating the keywords of your choice, as this also helps with the ranking.
This feature is only available to Apple Store users and has a 100-character limit. The best way to use this space is to fit in all the words that stand out to your audience, separating them with commas and leaving no spaces between them. Be specific about what goes in here, as it affects the kind of traffic you get in the long run.
Nothing is set in stone. If the keywords you have chosen do not give you the kind of traction you want, feel free to try other options until you find what works. Even after you strike gold, you'll still need to update your terms to match the current trends.
